Atlanta Habitat Young Professionals
A nonprofit marketing leadership role driving community engagement, brand visibility, and mission-aligned storytelling for Atlanta's next generation of Habitat supporters.
The Atlanta Habitat for Humanity Young Professionals (AHYP) chapter exists to mobilize the next generation of advocates, donors, and volunteers around one of Atlanta's most enduring housing missions. As Director of Marketing, the role centers on building a brand presence that bridges Habitat's legacy with a younger, more digitally connected audience. The work spans campaign strategy, event marketing, volunteer recruitment, and community storytelling — all rooted in the belief that housing stability transforms lives. For me, this role is deeply personal. I grew up in a Habitat home, and leading marketing for AHYP is both a professional responsibility and a homecoming.
AHYP needed to grow its visibility and deepen engagement among Atlanta's young professional community without losing the authenticity that makes Habitat's mission so compelling. The challenge was communicating urgency and impact in a way that felt aspirational rather than transactional — inspiring people to give their time, dollars, and voice to a cause that often goes unseen in polished professional circles. Balancing consistent brand output with a volunteer-led structure, limited resources, and a packed event calendar required strategy, creativity, and the ability to execute across every layer of the marketing funnel simultaneously.
The marketing approach for AHYP was built on storytelling first — leading with real people, real builds, and real impact rather than generic nonprofit messaging. Campaigns were designed to meet young professionals where they already were: on LinkedIn, at networking events, and in their inboxes. Volunteer recruitment efforts were repositioned as community experiences, and event marketing was elevated to reflect the professional audience AHYP was trying to attract and retain.
Content strategy was anchored in AHYP's dual identity — a service organization and a social community — ensuring that messaging appealed to both the mission-driven and the relationship-driven motivations of its audience. Brand touchpoints were standardized across digital and physical channels, from social media to hard hat volunteer stickers produced for build days, creating a cohesive and recognizable presence that reinforced Habitat's credibility while giving AHYP its own distinct voice.
AHYP's marketing presence grew into one that authentically reflects the chapter's heart and ambition. Volunteer engagement increased, events carried a more polished and compelling brand identity, and storytelling efforts — including Anquita's own public origin story shared at Atlanta Habitat's Annual Donor and Volunteer Appreciation event — deepened the emotional connection between the organization and its community. The work created a foundation for sustained growth, positioning AHYP as a chapter that doesn't just support Habitat's mission but actively champions it with strategy, clarity, and purpose.
