Blog

Marketing Insights.

Marketing strategy, business decisions, and the personal work behind both — from someone who's spent eleven years building brands that move people and $52M in client revenue.

Business

The Best Business Lesson I Ever Learned Wasn't in a Classroom, Conference, or Book — It Was in a Tour Dressing Room

"Stop trusting your brain for tasks that have to happen every day." That one sentence, said to me backstage on a national tour, became the foundation of every system I've built in my business since. Here's the full story.

Marketing

50% Open Rates: What Most Marketers Get Wrong About Email

A 50.3% open rate. Industry average is 28-35%. But the open rate wasn't the win - and chasing it is the wrong problem to solve.

Self-Development

From a Habitat Home to the Boardroom: How Purpose Drives My Marketing

Purpose-driven marketing isn't decoration - it's infrastructure. Here's how growing up in a Habitat for Humanity home shaped the way I build strategy for my clients.