Services

Fractional Marketing Director

Fractional Marketing Director

Fractional Marketing Director

Senior marketing leadership, without the full-time price tag. I embed into your business as your strategic marketing partner — setting direction, building systems, and driving results while you stay focused on what you do best.

About the Service

Most growing businesses reach a point where they need real marketing leadership but aren't ready — or able — to hire a full-time CMO or Marketing Director. That's exactly where I come in. As your Fractional Marketing Director, I function as a senior member of your team on a part-time or project basis. I don't just advise — I build, execute, and lead. I assess where your marketing stands today, identify the gaps between where you are and where you need to be, and build the system that closes that distance. Every decision I make is anchored in your revenue goals, not vanity metrics. You get the strategic thinking of a seasoned marketing leader with the flexibility your business actually needs right now.

What’s included in the service?

01

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Marketing Audit & Gap Analysis

A comprehensive assessment of your current marketing function — what's working, what's broken, and what's missing entirely. This becomes the foundation for everything that follows.

01

Marketing Audit & Gap Analysis

A comprehensive assessment of your current marketing function — what's working, what's broken, and what's missing entirely. This becomes the foundation for everything that follows.

01

—

Marketing Audit & Gap Analysis

A comprehensive assessment of your current marketing function — what's working, what's broken, and what's missing entirely. This becomes the foundation for everything that follows.

02

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Backward Blueprint Strategy

My signature framework applied to your business. We start at your revenue goal and build the marketing strategy backward to where you are today — so every tactic has a purpose and every effort moves toward a measurable outcome.

02

Backward Blueprint Strategy

My signature framework applied to your business. We start at your revenue goal and build the marketing strategy backward to where you are today — so every tactic has a purpose and every effort moves toward a measurable outcome.

02

—

Backward Blueprint Strategy

My signature framework applied to your business. We start at your revenue goal and build the marketing strategy backward to where you are today — so every tactic has a purpose and every effort moves toward a measurable outcome.

03

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System & Infrastructure Build

From content workflows to CRM integration to campaign architecture, I build the marketing infrastructure your business needs to operate consistently — with or without me in the room.

03

System & Infrastructure Build

From content workflows to CRM integration to campaign architecture, I build the marketing infrastructure your business needs to operate consistently — with or without me in the room.

03

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System & Infrastructure Build

From content workflows to CRM integration to campaign architecture, I build the marketing infrastructure your business needs to operate consistently — with or without me in the room.

04

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Team & Vendor Oversight

I manage your existing marketing staff, contractors, and vendors — providing direction, reviewing output, and holding the team accountable to the strategy so nothing falls through the cracks.

04

Team & Vendor Oversight

I manage your existing marketing staff, contractors, and vendors — providing direction, reviewing output, and holding the team accountable to the strategy so nothing falls through the cracks.

04

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Team & Vendor Oversight

I manage your existing marketing staff, contractors, and vendors — providing direction, reviewing output, and holding the team accountable to the strategy so nothing falls through the cracks.

05

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Monthly Performance Reviews

Every month, we sit down together to review what the data is telling us, adjust strategy where needed, and align on priorities for the month ahead. You always know exactly where your marketing stands.

05

Monthly Performance Reviews

Every month, we sit down together to review what the data is telling us, adjust strategy where needed, and align on priorities for the month ahead. You always know exactly where your marketing stands.

05

—

Monthly Performance Reviews

Every month, we sit down together to review what the data is telling us, adjust strategy where needed, and align on priorities for the month ahead. You always know exactly where your marketing stands.

Get in Touch

Let’s create together

Let’s discuss your project and explore how Kiwoo can bring your vision to life. If you want variations or a full contact section, I can create more.