Anquita Mitchell

Marketing Strategist

Anquita Mitchell

Marketing Strategist

Professional Summary

Marketing strategist and agency CEO with 11+ years of experience building and leading marketing programs across enterprise B2B SaaS, entertainment, nonprofit, and agency environments. Founder and CEO of Mitchell Management Group, an omnichannel content marketing agency that has generated $1M+ in client revenue. Proven expertise in content marketing strategy, customer lifecycle programs, brand development, email marketing, and data-driven campaign optimization. Track record includes $20M+ in retention revenue influenced, 50%+ email open rates, 32% expansion lift, and a 30+ member Customer Advisory Board built from scratch. Speaker and educator passionate about helping founders and business leaders turn expertise into scalable revenue.

Work Experience

Mitchell Management Group

2018 - Present

Founder & CEO

— Founded omnichannel content marketing agency serving businesses generating $250K+ annually

— Generated $1M+ in collective client revenue across B2B, entertainment, nonprofit

— Built marketing infrastructure including GoHighLevel funnels, email automation, lead magnets

— Celebrity clients: New Edition, After 7, Babyface

— Services: content strategy, social media management, email marketing, brand storytelling

— Founded omnichannel content marketing agency serving businesses generating $250K+ annually

— Generated $1M+ in collective client revenue across B2B, entertainment, nonprofit

— Built marketing infrastructure including GoHighLevel funnels, email automation, lead magnets

— Celebrity clients: New Edition, After 7, Babyface

— Services: content strategy, social media management, email marketing, brand storytelling

Atlanta Habitat for Humanity Young Professionals

2025 - Present

Director of Marketing

— Lead marketing strategy for community engagement, events, and digital content

— Develop stakeholder engagement and retention strategies across multiple channels

— Featured speaker at Annual Donor & Volunteer Appreciation Event

— Lead marketing strategy for community engagement, events, and digital content

— Develop stakeholder engagement and retention strategies across multiple channels

— Featured speaker at Annual Donor & Volunteer Appreciation Event

Committee for Children

2022-2025

Customer Marketing Manager

— Influenced $20M+ in retention and renewal revenue

— Achieved 50%+ email open rates (industry avg ~20%)

— Drove 32% multi-license expansion lift through customer marketing

— Helped create user personas, journey maps, and other user-centered design artifacts

— Supported the launch of the Educator of the Year Awards and customer testimonial pipeline

— Ensured design consistency across different platforms and devices

— Worked closely with other team members to meet deadlines and deliverables

— Influenced $20M+ in retention and renewal revenue

— Achieved 50%+ email open rates (industry avg ~20%)

— Drove 32% multi-license expansion lift through customer marketing

— Helped create user personas, journey maps, and other user-centered design artifacts

— Supported the launch of the Educator of the Year Awards and customer testimonial pipeline

— Ensured design consistency across different platforms and devices

— Worked closely with other team members to meet deadlines and deliverables

— Influenced $20M+ in retention and renewal revenue

— Achieved 50%+ email open rates (industry avg ~20%)

— Drove 32% multi-license expansion lift through customer marketing

— Helped create user personas, journey maps, and other user-centered design artifacts

— Supported the launch of the Educator of the Year Awards and customer testimonial pipeline

— Ensured design consistency across different platforms and devices

Skills & Tools

Lifecycle Marketing

Customer Marketing

Content Marketing

Email Marketing

Social Media Marketing

Data-Driven Campaigns

Sales Enablement

Brand Development

Hubspot

Marketo

Photoshop

Premier

Netsuite

PowerBI

Google Analytics

Google
Analytics

Final Cut Pro

Final
Cut Pro

Asana

Claude

Education & Certificates

Georgia State University, J. Mack Robinson College of Business

Major: Business Administration, Marketing (GPA: 3.25)

University of Georgia, Center for the Continuing Education

Applied Business Science, Digital Marketing Certification

Google Analytics and Ads Search Certified

HubSpot Email Marketing Certified

Feedback that Matters

So impressed with the positive energy, depth, and transparency Anquita delivered in her Client Communications presentation. She really brought it. To use a phrase from my book — she is an 'impact maker.'

Dan Albaum

Marketing Director, Committee for Children

I credit a lot of our success to Anquita for her having the vision and insight to see something that I knew was there, but being able to push it out of me. Being able to have her coach and manage that for me has helped a ton. What you see is a combination of teamwork — the anointing on my life with her being in marketing and branding. I think she does that extremely well. I don't know that there's anybody who could do it better than her.

Pastor Roman Tarplin

Executive Pastor, Now Faith Apostolic

Anquita's strategic plans and partnerships shined this year. She managed changing priorities and stakeholder feedback with professionalism and continued to deliver excellent customer campaigns targeted by usage and region. Her work is critical to the success of usage and renewals. I'm excited to see Anquita's continued growth as she builds her leadership skills as the Customer Marketing Manager.

Karina Raun

Sr. Manager, Relationship Marketing, Committee for Children

Anquita is an incredible asset to our team and I'm convinced we'd be lost without her. Not only does she bring great ideas to the table, but she implements on them and gets great results. She's positive and such a joy to work with. Thank you for being you, Anquita.

Karen Volkman

Marketing Specialist, Committee for Children

Links

anquita@thedoublemgroup.com

+1 678-701-7695

Anquita Mitchell

Marketing Strategist